ó㳺íà íàñåëåíèõ ì³ñöüISSN: 2707-0441 eISSN: 2707-045X
Âèïóñê 70, 2020   -   Ñòîð³íêè: 100-107
ÊÎÌÓͲÊÀÖ²ÉͲ ÑÒÐÀÒÅò¯ ²ÍÔÎÐÌÓÂÀÍÍß ÏÐÎ ÐÀÄÎÍβ ÐÈÇÈÊÈ
Àêñüîíîâ Ì.Â.1, Ôðèçþê Ì.À.1, Ïàâëåíêî Ò.Î.1, Ôåäîðåíêî Î.Â.1, Ìèõàéëåíêî Î.Â.1
1 ÄÓ "²ÍÑÒÈÒÓÒ ÃÐÎÌÀÄÑÜÊÎÃÎ ÇÄÎÐÎÂ'ß ²Ì. Î.Ì. ÌÀÐǪªÂÀ ÍÀÌÍÓ"

ÓÄÊ: 614.876:613.55:546.296
https://doi.org/10.32402/hygiene2020.70.100

ÀÍÎÒÀÖ²ß:
 ñòàò³ ïðîâåäåíî àíàë³ç òà âèçíà÷åííÿ íàéá³ëüø åôåêòèâíèõ íàïðÿìê³â êîìóí³êàö³éíèõ ñòðàòåã³é òà êîíêðåòíèõ ï³äõîä³â äî âèáîðó øëÿõ³â ³íôîðìóâàííÿ íàñåëåííÿ ïðî ðàäîíîâ³ ðèçèêè.
Êîìóí³êàö³ÿ ç íàñåëåííÿì ñòîñîâíî ðàäîíîâèõ ðèçèê³â º íåâ³ä'ºìíîþ ÷àñòèíîþ íàö³îíàëüíîãî ïëàíó ä³é ùîäî ðàäîíó, à ³íôîðìóâàííÿ ïðî ðèçèêè â³ä ðàäîíó º ñïåöèô³÷íîþ âèìîãîþ Îñíîâíèõ ñòàíäàðò³â áåçïåêè ÌÀÃÀÒÅ.
Åôåêòèâíà ñòðàòåã³ÿ êîìóí³êàö³¿ ùîäî ðèçèê³â ïåðåäáà÷ຠáàãàòîñòîðîíí³é ³íôîðìàö³éíèé ïîò³ê çà ó÷àñòþ ñòåéêõîëäåð³â (óñ³õ çàö³êàâëåíèõ ñòîð³í) – ïðåäñòàâíèê³â ãðîìàä, ùî ïðîæèâàþòü â óìîâàõ ðèçèêó, ðåãóëþþ÷èõ îðãàí³â, åêñïåðò³â, ³íñïåêòîð³â ç ïèòàíü ðàä³àö³éíî¿ áåçïåêè òà ìຠáóòè çîñåðåäæåíà íà ³íôîðìóâàíí³ ð³çíèõ àóäèòîð³é ³ ðåêîìåíäàö³¿ â³äïîâ³äíèõ çàõèñíèõ çàõîä³â.
Òàêîæ äóæå âàæëèâèì º âðàõóâàííÿ ÿê äåìîãðàô³÷íîãî, òàê ³ ñîö³àëüíî-åêîíîì³÷íîãî êîíòåêñòó íàñåëåííÿ òà âèêîðèñòàííÿ ê³ëüê³ñíèõ ³ ÿê³ñíèõ ï³äõîä³â äî ³íôîðìóâàííÿ. Íàö³îíàëüí³ òà ðåã³îíàëüí³ äåïàðòàìåíòè, ì³ñöåâ³ îðãàíè îõîðîíè çäîðîâ'ÿ òà íåêîìåðö³éí³ îðãàí³çàö³¿ ìàþòü ñï³âïðàöþâàòè äëÿ îáì³íó çíàííÿìè, äîñâ³äîì, ðåñóðñàìè òà ³äåÿìè, ÿê³ áóäóòü ñòèìóëþâàòè ïðîâåäåííÿ âèì³ðþâàíü ð³âí³â ðàäîíó òà çä³éñíåííÿ çàõèñíèõ çàõîä³â.
ijºâèì êîìïîíåíòîì êàìïàí³¿ êîìóí³êàö³¿ ùîäî ðèçèê³â, ïîâ'ÿçàíèõ ç ðàäîíîì, º âèçíà÷åííÿ ö³ëüîâî¿ àóäèòîð³¿, ÿêó íåîáõ³äíî ³íôîðìóâàòè, òà ïåðåêîíàòè âæèòè íåîáõ³äíèõ çàõîä³â äëÿ çàõèñòó, à ï³äâèùåííÿ îá³çíàíîñò³ íàñåëåííÿ ïðî íåîáõ³äí³ñòü çíèæåííÿ ð³âíÿ ðàäîíó â áóäèíêàõ ìຠáóòè îäíîþ ç îñíîâíèõ ñòðàòåã³é ³íôîðìóâàííÿ.
 ïðîöåñ³ êîìóí³êàö³¿ ïðî ðèçèêè âàãîìèì àñïåêòîì º ï³äõ³ä äî âèáîðó øëÿõ³â ³íôîðìóâàííÿ é ðîçðîáêè çì³ñòó ³íôîðìàö³éíèõ ïîâ³äîìëåíü.
Åôåêòèâí³ñòü êîìóí³êàö³é çíà÷íî çðîñòå, ÿêùî ïðèºäíàòèñÿ äî ³ñíóþ÷èõ ³íøèõ ³íôîðìàö³éíèõ êàìïàí³é, òàêèõ ÿê åíåðãîåôåêòèâí³ñòü, áîðîòüáà ç ïàë³ííÿì, îõîðîíà ïðàö³ òîùî.
Êîìóí³êàö³ÿ ìຠáóòè áåçïåðåðâíèì ïðîöåñîì ³ ïîâèííà çä³éñíþâàòèñü íà âñ³õ åòàïàõ ðåàë³çàö³¿ ïëàíó ä³é ùîäî ðàäîíó.

ÊËÞ×β ÑËÎÂÀ:
ðàäîí, êîìóí³êàö³éí³ ñòðàòå㳿, ñòåéêõîëäåðè, ïëàí ä³é.

˲ÒÅÐÀÒÓÐÀ:
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ÄËß ÖÈÒÓÂÀÍÍß:
Àêñüîíîâ Ì.Â., Ôðèçþê Ì.À., Ïàâëåíêî Ò.Î., Ôåäîðåíêî Î.Â., Ìèõàéëåíêî Î.Â. Êîìóí³êàö³éí³ ñòðàòå㳿 ³íôîðìóâàííÿ ïðî ðàäîíîâ³ ðèçèêè. ó㳺íà íàñåëåíèõ ì³ñöü : çá. íàóê. ïð. Ê., 2020. Âèï. 70. Ñ. 100-107.